Message & User Experience
Homepage clarity, navigation, calls to action, contact or donation paths, mobile readability, accessibility basics, and the trust signals a real person notices first.
You scanned the card — here’s what I do
I help organizations make a stronger first impression online.
A digital presence audit looks at what a real person sees first—and the technical signals search engines and AI systems see underneath.
I review the website, public profiles, search presentation, structured data, and available analytics together. Then I separate important problems from cosmetic ones and explain what I would fix first.
ClarityHelp a first-time visitor understand who you are, what you do, and why it matters.
ConsistencyAlign the website, public profiles, naming, visuals, and entity signals.
VisibilityFind technical issues that can make search engines and AI systems work harder to understand you.
PrioritiesLeave with a practical order of operations instead of a vague list of problems.
What I review
Six parts of the same digital presence.
A site can look polished and still be hard to understand, poorly indexed, technically inconsistent, or disconnected from the profiles and records people find elsewhere. I look at those pieces together.
Technical SEO & Indexing
Page titles and descriptions, canonical URLs, internal linking, sitemap.xml, robots.txt, crawlability, indexability, image metadata, and obvious technical search issues.
Structured Data & Entity Clarity
Schema.org markup, JSON-LD, organization and person relationships, sameAs references, duplicate or conflicting entities, and whether the structured data matches what the page actually says.
Google & AI Search Readiness
How clearly the website and official profiles explain the organization to Google Search and AI systems that increasingly synthesize public information.
Public Profiles & Visual Consistency
Website, social profiles, directories, official records where relevant, profile images, graphics, naming, bios, and links—checked for consistency rather than treated as isolated channels.
Analytics & Webmaster Tools
Google Search Console, GA4, Bing Webmaster Tools, index coverage, crawl reports, and other available data when access is provided.
How it works
Review first. Prioritize second. Fix what matters.
1. Review
I examine the live website, public profiles, search presentation, structured data, and the materials that shape how the organization is understood online.
2. Prioritize
I separate important issues from cosmetic ones, identify quick wins, and explain what deserves attention now versus later.
3. Implement
You can take the recommendations to your existing team, or I can help implement approved changes directly where the scope and access make sense.
Who I work with
Useful when your online presence matters to real-world trust.
The details vary by organization, but the basic problem is usually the same: people are making judgments from a mix of websites, search results, profiles, records, and AI-generated summaries.
Nonprofits & Community Organizations
Donor-facing clarity, program credibility, impact presentation, governance signals, search visibility, and practical calls to action.
Campaigns & Public Figures
Public profiles, donation or engagement paths, voter or audience trust signals, structured data, and digital credibility when accuracy matters.
Businesses, Firms & Founders
Service positioning, website trust, search signals, public-profile consistency, and clearer paths from visitor interest to contact.
What you receive
Clear findings, priorities, and next steps.
Written Audit
- Plain-English executive summary
- Prioritized findings
- Annotated examples or screenshots where useful
- What I would fix first and why
Technical Recommendations
- Metadata and indexing recommendations
- Structured-data and JSON-LD corrections
- Canonical, sitemap, and robots.txt guidance
- Search Console or webmaster recommendations when access is available
Implementation Roadmap
- Quick wins separated from larger projects
- Suggested copy or page-level changes
- Visual and profile-consistency recommendations
- A practical path for implementing the highest-value fixes
An audit cannot guarantee rankings, press coverage, fundraising, conversions, or other outcomes. It can make the digital foundation clearer, more credible, more consistent, and easier to improve.
Why I approach it this way
A digital presence problem is rarely just a technical problem.
My background spans executive leadership, law, nonprofit operations, media, publishing, and digital strategy. That matters because a website has to do more than pass an SEO test: it has to make sense to people, describe the organization accurately, and support whatever action should come next.
Executive leadership & operations
University of Virginia School of Law J.D.
60M+ cumulative digital campaign views
GA4 / Google Search Console / Schema.org
A good place to start
Send me the site you are concerned about.
A URL and a sentence or two about what feels unclear, inconsistent, outdated, or underperforming is enough to start. I can tell you whether a focused audit makes sense and what the next step would be.
Email Eric
eposton@ericposton.com
Call 803.200.2471
Columbia, South Carolina
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