Not just design.
This reviews the underlying digital infrastructure behind the public presentation.
Digital strategy and public visibility
Digital Presence Audit.
For nonprofits, campaigns, small businesses, founders, and public-facing organizations that need to look credible online quickly.
I review the full digital presence: website structure, schema, Google visibility, AI search readiness, public profiles, social graphics, and technical infrastructure. The result is a concise action plan and implementation path.
Purpose
Make the organization easier to find, trust, and understand.
Many organizations publish quickly, then leave technical search signals, visual consistency, and profile infrastructure unfinished. The result is a public presence that may exist online but does not present as strongly as it should to donors, clients, journalists, search engines, and AI systems.
Not just SEO.
This connects search visibility, entity clarity, structured data, and public credibility.
Audit areas
What I review.
Website & Mobile Experience
Homepage clarity, navigation, donation or inquiry paths, volunteer paths, contact flows, mobile readability, and basic trust signals.
SEO & Structured Data
Titles, descriptions, schema, canonical URLs, sitemap, robots.txt, image metadata, and crawlability.
Google & AI Readiness
Entity consistency, Knowledge Graph readiness, sameAs signals, official profiles, and AI-search interpretation.
Visual Brand Review
Campaign graphics, candidate imagery, social posts, typography, color discipline, and message hierarchy.
Public Profile Consistency
Campaign website, social profiles, FEC references, Ballotpedia-style listings, directories, and external links.
Quick-Win Implementation Plan
A prioritized list of fixes that can be addressed quickly without rebuilding the campaign from scratch.
Deliverables
A focused audit the campaign can act on immediately.
Written Audit
- Executive summary
- High-priority findings
- Annotated screenshots
- Immediate next steps
Technical Package
- Structured-data recommendations
- Metadata recommendations
- Indexing and crawl review
- Search Console recommendations
Visual Sample
- One improved graphic concept
- Brand consistency notes
- Social image recommendations
- Reusable layout direction
No digital audit can guarantee search rankings, media coverage, voter behavior, fundraising results, or organizational outcomes. The objective is to strengthen digital credibility, technical clarity, and public presentation.
Engagement options
Start with the audit, then implement what matters.
Audit Only
Written review of website, schema, search visibility, AI readiness, public profiles, and visual presentation.
Fixed scopeBest when the organization already has a technical team or website manager.
Audit + Implementation
Audit plus direct support fixing priority issues, including structured data, metadata, visual assets, and site content.
RecommendedBest when immediate improvement matters and internal capacity is limited.
Ongoing Digital Advisor
Continued support for digital content, technical search, campaign graphics, profile consistency, and issue-specific updates.
Monthly supportBest for active organizations with recurring digital needs.