Start with the human.
Can a first-time visitor quickly understand who you are, what you do, why it matters, and what to do next?
Digital strategy, search, and public credibility
Digital Presence Audit
A practical review of how your organization looks, reads, and gets understood online.
I look at the full digital presence the way a potential donor, client, voter, journalist, partner, or search engine might: what is clear, what is inconsistent, what is technically weak, and what can be fixed without rebuilding everything from scratch.
Why audit the whole presence?
Most digital problems are not one big problem.
A website can look fine and still send mixed signals. The message may be unclear. Search metadata may be incomplete. Structured data may conflict with public profiles. Important pages may not be indexed well. Social graphics may feel disconnected from the website. An audit is useful because it looks at those pieces together instead of treating each one as a separate problem.
Then check the machinery.
Are search engines and AI systems receiving clear, consistent technical signals about the same organization, people, services, and pages?
What I look at
Six parts of the same digital presence.
Message & User Experience
Homepage clarity, navigation, calls to action, contact or donation paths, mobile readability, accessibility basics, and the trust signals a real person notices first.
Technical SEO & Indexing
Page titles and descriptions, canonical URLs, internal linking, sitemap.xml, robots.txt, crawlability, indexability, image metadata, and obvious technical search issues.
Structured Data & Entity Clarity
Schema.org markup, JSON-LD, organization and person relationships, sameAs references, duplicate or conflicting entities, and whether the structured data matches what the page actually says.
Google & AI Search Readiness
How clearly your website and official profiles explain the organization to Google Search, Google AI experiences, ChatGPT, Perplexity, Copilot, and other systems that increasingly synthesize public information.
Public Profiles & Visual Consistency
Website, social profiles, directories, official records where relevant, profile images, graphics, naming, bios, and links—checked for consistency rather than treated as isolated channels.
Analytics & Webmaster Tools
Google Search Console, GA4, Bing Webmaster Tools, index coverage, crawl reports, and other available data when access is provided. The goal is to separate visible problems from measurable ones.
What you receive
Clear findings, priorities, and next steps.
Written Audit
- Plain-English executive summary
- Prioritized findings
- Annotated examples or screenshots where useful
- What I would fix first and why
Technical Recommendations
- Metadata and indexing recommendations
- Structured-data and JSON-LD corrections
- Canonical, sitemap, and robots.txt guidance
- Search Console or webmaster recommendations when access is available
Implementation Roadmap
- Quick wins separated from larger projects
- Suggested copy or page-level changes
- Visual and profile-consistency recommendations
- A practical path for implementing the highest-value fixes
An audit cannot guarantee rankings, press coverage, fundraising, conversions, or other outcomes. It can make the digital foundation clearer, more credible, more consistent, and easier to improve.
How it works
Review first. Prioritize second. Fix what matters.
1. Review
I examine the live website, public profiles, search presentation, structured data, and the materials that shape how the organization is understood online.
2. Prioritize
I separate important issues from cosmetic ones, identify quick wins, and explain what deserves attention now versus later.
3. Implement
You can take the recommendations to your existing team, or I can help implement approved changes directly where the scope and access make sense.
Ways to work together
Start with the level of help you actually need.
Audit Only
You receive the findings, priorities, and recommendations; your team handles implementation.
Defined scopeBest when you already have someone who can make the technical or content changes.
Audit + Implementation
I complete the audit and then help make the highest-priority approved changes, including metadata, structured data, content, and selected visual or profile updates.
Most hands-onBest when the organization needs improvement quickly and does not want the audit to sit in a folder.
Ongoing Digital Advisor
Continued support for websites, search visibility, structured data, public profiles, digital content, and recurring issues as the organization evolves.
Ongoing supportBest for active organizations that regularly publish, campaign, fundraise, launch, or update public information.