Website & Mobile Audits
Clarity, structure, calls to action, trust signals, and mobile usability.
Eric Poston · Digital Presence Consultant
Make your online presence easier to find, understand, and trust.
I help organizations and public-facing professionals strengthen their websites, search visibility, structured data, AI-search interpretation, public profiles, and digital credibility.
How I can help
Focused digital-presence work.
Technical SEO
Indexing, metadata, crawlability, canonicalization, and internal architecture.
Structured Data / Schema
Accurate JSON-LD, entity relationships, validation, and search interpretation.
AI Search Optimization
Clear entities, direct answers, source alignment, and machine-readable context.
Public Profile Cleanup
Consistent names, titles, biographies, references, and official-profile signals.
Implementation Support
Practical execution across websites, content, analytics, schema, and profiles.
60M+Cumulative digital views supported
8Active web properties launched or managed
6Long-form books published
Duke · UVA LawResearch, analysis, and executive judgment
Selected work
Relevant portfolio evidence.
A focused sample of work involving technical infrastructure, public credibility, search interpretation, and conversion-oriented digital systems.
Campaigns
Campaign Digital Presence
Technical SEO, structured data, AI-search interpretation, public credibility, and implementation planning.View project →
Nonprofit
Nonprofit Digital Infrastructure
Donation pages, campaign architecture, analytics, structured data, donor-facing credibility, and organizational messaging.View project →
Publishing
Publishing & Authority Websites
Long-form publishing, historical archives, entity architecture, metadata, Book schema, and search visibility.View project →About Eric
Strategy backed by execution.
Eric Poston is a digital presence consultant with a background in executive leadership, law, nonprofit development, publishing, digital campaigns, and structured web architecture. A graduate of Duke University and the University of Virginia School of Law, he works with organizations and public-facing professionals that need a clearer, more credible, and more technically coherent online presence.
Next step
What should I review?
Send the website or public profile that needs attention. I will review the information and respond with the most practical next step.
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